@TECHREPORT{Ari_Dis_2010, author = "Ariza Sarmiento, Diamir - Patarroyo Amaya, Gladys", title = "Diseno del plan de mercadeo para los productos y servicios de MICOTOX LTDA", year = 2010, institution = "Universidad Colegio Mayor De Cundinamarca", url = "https://repositorio.unicolmayor.edu.co/handle/unicolmayor/1143", }